When selecting lists look for people who have just recently bought…The more recent the better.
That’s why when you rent your list you want the HOT LINE names.
Hot line names are typically people who bought within the last 6 weeks or a month.
These are usually people that are the most eager and hottest for your offer.
The more closely related the list is to what you are selling the greater results you’ll get.
So if you’re selling fishing lures and you find a list of people who just bought fishing rods within the last 30 days — you’re on the right track.
3. Similar Price Range
A buyer who bought something for $3.00 is obviously not as qualified as somebody who bought something for hundreds of dollars (if that’s what your price point is). The closer the amount to your price point… the better.
Be careful, you only want buyers — some list brokers may try to rent you the inquirers. If your offer is doing great with buyers, then you can move down to inquirers.