3 Guidelines to Selecting Direct Response Lists

3 Guidelines to Selecting Direct Response Lists :

1. Recency

When selecting lists look for people who have just recently bought…The more recent the better.

That’s why when you rent your list you want the HOT LINE names.

Hot line names are typically people who bought within the last 6 weeks or a month.

These are usually people that are the most eager and hottest for your offer.

2. Similarity

The more closely related the list is to what you are selling the greater results you’ll get.

So if you’re selling fishing lures and you find a list of people who just bought fishing rods within the last 30 days — you’re on the right track.

3. Similar Price Range

A buyer who bought something for $3.00 is obviously not as qualified as somebody who bought something for hundreds of dollars (if that’s what your price point is). The closer the amount to your price point… the better.

Be careful, you only want buyers — some list brokers may try to rent you the inquirers. If your offer is doing great with buyers, then you can move down to inquirers.

But there’s still one list we haven’t covered…

The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse

3 Guidelines to Selecting Direct Response Lists