Action Steps to Maximizing Profits

Action Steps to Maximizing Profits :

This chapter is short because there’s not much left to do now except take action. Let’s recap, you’ve found out all about the 3 components of successful direct mail:

How to utilize your house list most effectively, how to get your message delivered and most importantly, how to track and test.

So now here are the quickest and fastest ways to get up and running:

1. Create Your Customer Database

2. Start Internal

A. Reactivate Old Customers

B. Gather testimonials

C. Proactively Stimulate Referrals

D. Keep Making Special Offers To House List (birthday, overstock, introduce new products/services, special event, etc.)

3. Go External

A. Create Qualified Leads or Ask For Initial Orders

B. Follow-up With 2nd Notice

C. Make New Customers Continue To Buy From You

4. Do It Over Again and Again

That’s it. There’s nothing too complicated or difficult that you can’t start right away with your own house list. I hope to hear all about your successes using the Instant Sales Letter Templates and following the advice in this manual.

Please let me know about your progress. Good luck!

Email :
Surefire Marketing, Inc.
14312 Fairdale Road
Silver Spring, MD 20905
Fax: 301-656-2424

The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse

Action Steps to Maximizing Profits