Actual Sales Letter
Gary Halbert’s Famous COAT OF ARMS sales letter that generated over $7.3 million cash orders!
You should study these sales letters and see how each of the elements in this manual has been brought together.
Don’t risk another dime on ineffective marketing. Creating powerful marketing pieces is simple when you team up with 23 of the most sought-after copywriters and marketing experts in the world and discover How to Write Million Dollar Web Marketing Pieces?
Does every ad, sales letter, and web marketing piece you create produce the results you’re really after? Are they as profitable as you’d like them to be?
Even if your ads and sales letters are doing alright... even if you’re squeezing out a few sales on the Internet... wouldn’t you like to increase your results by as much as 9 times?
As spectacular as this might sound, one of my clients did just that. Using what I’m about to show you, he increased his profits by 917% (it’s all documented later in this letter). And many more of my clients increased their profits by 300% or more.
How did they achieve such stellar results? Actually, the answer is quite simple. If you want to improve your sales and profits exponentially, the secret to doing it is:
More powerful concepts and copy
It’s just that simple. Look, I don’t care how great your product is, how attractive your art work may be, what list you’re using, how inexpensively you can reach thousands of prospects on the web, or how unique any other component of your advertising might be.
The bottom line is this : if you don’t do an exceptional job of motivating your prospects to take immediate action... if you bore them for one second... if you confuse them... or don’t do the strongest job possible of closing them once you have their attention...
You’re cheating yourself out of all the profits you could potentially be earning!
I’m sure you know from experience that this is absolutely true. Haven’t you run an ad or mailed a sales letter you were sure would sell like crazy - only to have it fail dismally?
I know this painful outcome is all too familiar. Because a full 90% of my clients tell me they’ve been through this.
Hold on. Maybe you’re thinking, “So what. This doesn’t really apply to me. I do most of my marketing on the Internet. And since it doesn’t cost me anything to advertise, everything I make is pure profit”.
Unfortunately, that kind of mushy thinking is killing your sales. While it’s true that it doesn’t cost much to market on the Internet, the real problem is the competition for customers is staggering.
Right now, there are over 320 million web sites on the Internet! Which means you’re in an all out war for “share of mind”. Just getting people to discover your web site, much less pay any real attention to it, is an enormous challenge.
Bottom line, ask yourself this question: “If Internet marketing costs so little, how come I’m not making more money with my web marketing?” Because I know from what my clients tell me that the vast majority of people marketing on the Internet are getting lukewarm results at best.
In addition to reporting poor response and results with their online and offline marketing, my clients also tell me they wish they were much better copywriters. Or they knew more about how to effectively judge and improve the copy they get from their copywriters.
Here’s How To Put An End To Poor Results And Start Increasing Your Sales And Profits Right Away.
If you’d like to put an end to the dismal results you’ve been getting... if you’d like to be able to write the kind of copy that makes products disappear off the shelves and sells services like crazy... if you’d like to super-charge the performance of every ad, sales letter, or web marketing piece you create, I’ve got good news for you.
I’ve just completed a powerful new course that will show you, step-by-step, everything you need to know to craft the tightest, toughest copy imaginable. Copy that sells and sells - and sells some more! It’s called the How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces.
This course is unlike anything you’ve ever seen. Because I’ve teamed up with 22 of the most soughtafter copywriting and marketing experts in the country to show you, step-by-step exactly how they created some of their most successful marketing pieces.
Each of these experts gives you a blow-by-blow account of precisely how they conceive and create winning ads, sales letters, and web marketing pieces.
They reveal the secrets they use to develop powerful hooks and strategies that drive winning campaigns.
They track each piece, block by block, and show you precisely how each block was created to deliver maximum sales.
They leave no stone unturned, and literally spill every inside secret you could ever want for packing more selling power into every ad, sales letter and web marketing piece you create.
Stop Risking Your Valuable Time, Effort And Money on Ineffective Marketing - Put
23 Leading Experts on Your Team and Watch Your Sales Soar.
Why spin your wheels with weak, ineffective concepts and copy? Marketing is much too time consuming and expensive to risk getting poor results.
Now there’s a better way. Because now you can “team up” with 23 of the most successful marketing experts in the world and use their inside secrets to maximize the selling power of every ad, sales letter and web marketing piece you create.
Experts like Karen Anderson, Don Bice, Bob Bly, Larry Chase, Marty Chenard, Declan Dunn, T. Harv Eker, Randy Gage, Gary Halbert, Dr. Paul Hartunian, Don Hauptman, Dan Kennedy, Dr. Audri Lanford, Dr. Jeffrey Lant, Ted Nicholas, Mike Pavlish, Brad Petersen, Russ Phelps, Murray Raphel, Bob Serling, Joe Vitale, Brian Voiles, and Pamela Yellen.
I’m proud to announce a comprehensive new resource that’s packed with the proven strategies of these leading experts. Each expert painstakingly lays out the complete details of some of their most successful marketing campaigns - space ads, direct mail campaigns, and Internet marketing.
They break each piece down block-by-block and show you what they were thinking, the strategy that drives the piece, and every last detail on how the piece was created. Why is this so beneficial to you? Because I’ve learned from many years of expensive trial and error that the fastest, easiest, safest way to lock in success is to...
Model someone who is already successful
But the problem is, you can’t just model anybody. Not if you want to ensure your own success. You have to model the absolute cream of the crop - those experts who have proven themselves over and over again the only place where it really counts, in the market place.
That’s what How to Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces gives you. Access to the inside strategies and marketing secrets of the top experts at creating space ads, direct mail campaigns, and web marketing. Here’s what you’ll find in this powerful resource:
Section 1: How to Write Million Dollar Sales Copy?
There are a lot of books on writing copy. Some good, some completely useless. What makes this section (and the entire book) so different than all the other books on writing copy is this:
When I decided to create this course, instead of basing it on what I thought should be in a book on successful marketing and copywriting, I let my clients tell me what would help them the most.
Here’s what I discovered. My clients told me they can recognize a good or even great ad when they see one. But they don’t know what makes it great. And what they really wanted was to have a copywriter dissect an ad, block by block, to show precisely what they were thinking when they wrote every component.
And that’s what makes this book so different, so much more immediately useful than any other book you’ve ever seen on creating hard-hitting marketing and copy. Each piece is broken down to it’s finest detail so you can model it right away in your own successful marketing campaigns.
However, in addition to these “guided tours” of successful ads, sales letters, and web marketing pieces, I’ve also included a special 65-page guide to writing powerful copy. This will give you a foundation for everything that follows. Here are the components you’ll find in this guide:
1. Lock in greater sales with these 4 Major Selling Principles. Getting your prospects and customers to take the action you want is much easier when you understand and apply these 4 powerful principles. Any one of them can propel your sales to new levels. Combined, they’re unbeatable!
2. Increase the selling power of all your marketing and copy by creating maximum response offers. I’ll let you in on a major secret. In today’s market, your offer makes or breaks your success. Crafting a powerful, highly profitable offer is easy when you understand how. You’ll get comprehensive details on how to do just that and start enjoying greater sales volume right away.
3. Pump up your profits with my Maximum Response Marketing Power Formula. This is the 14-step recipe I use to create all my own copy. You’ll get detailed, step-by-step instructions for creating highly profitable ads, sales letters, and web marketing with minimum effort.
Next we move on to applying what you’ve just learned. To immediately put this information to practical use, you get complete annotated versions of some of my most successful marketing pieces. This includes two space ads, a postcard mailer, a sales letter, and a web marketing piece. Each block of each piece is numbered and explained, block by block, in complete detail.
This working tour of the five sales pieces leaves no stone unturned. You’ll see precisely how each piece was created, what structure was used, and the logic behind each critical decision. More importantly, you’ll be able to take the lessons from each piece and apply them to your own copy for maximum results.
By the way, earlier I told you about a client who increased his profits by 917% using these techniques. And many other clients who increased their sales by 300% or more. They achieved these results just with the strategies and techniques you get in Section 1. Here are the results they reported in their own words.
You immediately increased our profits on one project by a very real 917%!
Phil Kratzer, CEO
National Response Corporation
“Bob Serling’s copy is always on target. He’s never failed to get results. In a way, I hate to let the secret out, because I know that good news travels fast!”
Marla Covin, Senior Account Executive
Schroffel & Associates
“Bob Serling made copy changes for our catalog. The results were phenomenal. When you consider how much money Bob actually made for us, his services are one of the best bargains I’ve ever come across.”
Ray Melissa, President
Mailer’s Software Catalog
“You increased our sales by a whopping 328%!”
Bruce Elliott, President
The Gold And Diamond Center
With those kinds of results in mind - just from Section 1 - let’s take a look at how much more you can expect to gain.
Section 2: The Headline Clinic
Powerful headlines are crucial to the success of any marketing piece. Since you only have a few seconds to seize your reader’s attention and convince them to keep reading your ad or sales letter, you’d better be able to stop them in their tracks. So I’ve devoted an entire section to making sure you have all the tools you’ll ever need to create successful headlines.
For this clinic, I’m joined by Bob Bly, T. Harv Eker, Gary Halbert, Dan Kennedy, Ted Nicholas, Brad Petersen, Joe Vitale, and Brian Voiles to show you everything you need to create the kind of headlines that get optimum results.
You’ll discover what’s crucial to include in every headline, what to absolutely avoid, and ethical ways to swipe winning headlines from other ads and sales letters. When you’re done with this section, you’ll be a master at creating headlines that sell much more of what you have to offer.
Section 3 : 20 Leading Experts Take You On A Step-By-Step Tour Of Some Of Their
Most Profitable Promotions
This section is packed with powerful examples of ads, sales letters, and web marketing pieces that have sold millions of dollars worth of products and services. Each piece has proven itself many times over in the marketplace. There is no textbook theory, no wishful thinking, no fluff or filler. It’s all hard-hitting, proven strategies and copy you can start using today to create your own winning sales pieces.
20 of the top marketing experts in the country reveal their trade secrets for creating marketing and copy that produces exceptional results. Each piece is broken down block-by-block and numbered. Then eachnumbered block is dissected and laid out in complete detail. You see the strategy each expert used, the techniques, offers, guarantees, risk reversals... and every other component that makes these pieces produce such powerful results.
Nothing is left to the imagination. By the time you’re done with these guided tours, you’ll have all the tools you’ll ever need for creating marketing that produces substantial results. Take a look at what you get in this innovative section.
1. Karen Anderson. How to use endorsed copy and offers to create an explosion of sales on the Internet.
2. Don Bice. Inside secrets of a sales letter that’s pulled in steady profits month after month for over 10 years. Plus a powerful sales letter for a business opportunity.
3. Bob Bly. A sales letter demonstrating how to sell technical workshops by the master of business-tobusiness marketing.
4. Larry Chase. A powerful press release that brought in thousands of subscribers to Larry’s online newsletter. This is a masterful example of using the hook of a free service to drive a lot of traffic to your web site.
5. Marty Chenard. How to use postcard mailings and an ingeniously simple sampling technique to win paidsubscribers to a newsletter.
6. Declan Dunn. How to sell a high-ticket product on the Internet. Declan obliterates the myth that only low-cost items can be sold online.
7. Randy Gage. Randy’s powerful space ad that made his book on multi-level marketing a best seller. Plus a sales letter that shows you how proper bending of traditional marketing rules can produce exceptional results.
8. Dr. Paul Hartunian. Secrets for creating low-cost inserts that produce impressive profits. Paul reveals how to create a substantial six-figure income with this simple technique.
9. Don Hauptman. Don is known the world over for his classic headline and campaign Speak Spanish [French, German, etc.] Like a Diplomat!” that sold tens of millions of dollars worth of language courses. He shares a new space ad that’s being used to sell a famous information product.
10. Dan Kennedy. In this spectacularly successful direct mail letter, Dan demonstrates how the magic of the word free coupled with an almost too-good-to-be-true offer moves a lot of product.
11. Dr. Audri Lanford. Does long copy sell? You bet it does. Discover how Audri uses a 36-page reportlet to create a large volume of sales.
12. Dr. Jeffrey Lant. No-holds-barred advice from a marketing legend on how to make the Internet and email marketing produce impressive profits.
13. Ted Nicholas. The latest space ad from the man who has sold over $200,000,000 worth of books through his mastery of creating compelling space ads.
14. Mike Pavlish. Discover the inside secrets of selling through magalogs, the format all major newsletter publishers rely on to build huge volumes of subscribers.
15. Brad Petersen. Here’s a problem everyone wishes they had. Brad explains the 2-page space ad he created for a client that sold so many pool cues, they couldn’t produce enough product to fill all the orders and had to stop running the ad!
16. Russ Phelps. Discover the secrets of successful tear-sheet mailings by one of the most successful copywriters in the country.
17. Murray Raphel. Marketing legend Murray Raphel reveals a 1-page letter he created that sold over 5000 copies of a hard-cover book.
18. Joe Vitale. Master copywriter Joe Vitale shows how he breaks all the rules and uses a simple, 2-page letter to sell a $795 product. Plus, he reveals his secret for creating “publicity style copy” to make impressive sales with e-mail marketing.
19. Brian Voiles. How a simple postcard mailing brings in a phenomenal $26.97 for every dollar invested in marketing.
20. Pamela Yellen. These space ads focus on two-step “upgrade selling” - using a free or low-cost report to identify prospects and then selling them high-ticket items through the report. A powerful weapon to add to your marketing arsenal.
Here’s How Start Making All Your Ads, Sales Letters And Web Marketing Pieces Major Winners
The How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces course is packed with everything I’ve just described above. You get a massive manual (462 pages!) with all three sections.
1. How To Write Million Dollar Sales Copy
2. The Headline Clinic
3. 20 Leading Experts Take You On A Step-By-Step Tour Of Some Of Their Most Profitable Promotions
But that’s just the start. For this very special edition, I’ve also created 3 exceptional bonuses. I’m doing everything I possibly can to make this the ultimate package for your marketing and copywriting success. Here are the bonuses and the advantages they give you.
BONUS #1 : Inside Secrets To Marketing On The Internet
This bonus consists of audio tape interviews with three leading experts on Internet marketing and copywriting. I was fortunate to be able to conduct separate interviews with Dr. Audri Lanford, Joe Vitale, and Declan Dunn on how to make all of your Internet marketing more profitable.
Here’s just a portion of what you’ll get. The best ways to drive major traffic to your web site... the single most important marketing method for succeeding on the Internet... incredibly effective low-cost and no-cost marketing techniques... how online copy differs from traditional copy - if you don’t follow some basic rules, you’re wasting your time and money... the best ways to structure an online offer... hard facts on what sells and what doesn’t sell online... impressive success stories of companies you’ve never heard of... common mistakes to avoid... how to cash in with affiliate programs... what the future holds for Internet marketing... and much, much more.
This 3-tape set will be priced at $59 when it’s sold on it’s own. But it’s yours free with the Course.
BONUS #2: The 8 Key Secrets To Consistently Getting Tons Of Free Publicity - And How To Use It To Send Your Sales Through The Roof
Free publicity can be a powerful tool for growing your business. Not just because it’s free, but for the tremendous credibility that comes with media coverage. The good news is, getting all of the free publicity you need is a game. The only problem is, the rules of the game haven’t been clearly stated - until now.
This bonus report will give you a professional publicist’s arsenal of tools for winning all of the free publicity your business needs. You’ll find out how to create a simple, powerful publicity plan, what to do to easily double or triple the amount of coverage you get, and a wealth of hot tips and techniques for converting publicity to increased sales.
This report normally sells for $20. But it’s yours free.
BONUS #3 : A Special Interview With Marketing Legend Ted Nicholas
If you’ve been around direct marketing at all, Ted Nicholas’ name is familiar to you. Ted’s success with space ads and direct mail is legendary. He has single-handedly created campaigns that have sold over 200 million dollars worth of books for his company.
A few years ago, I had the pleasure of interviewing Ted for an hour. The interview yielded a 21-page report called, Ted Nicholas: Self-Publishing And Copywriting Secrets. In this unique report, Ted shares the secrets of succeeding in self-publishing. Not just as a primary business, but also as a way of generating huge amounts of qualified leads for your existing business.
Then Ted digs in and shares the secrets he’s used to create the copy that sold 200 million dollars worth of his books. Some of the topics Ted covers in great detail includes: inside information on creating riveting headlines... the secret of writing hypnotic body copy... how to price products for maximum sales... the secret of the “ultimate benefit”... how to test your copy... and more. Quite simply, Ted tells all!
If you want to profit from the experience of one of the most successful direct marketers ever, don’t miss this riveting report. A bargain at it’s normal selling price of $20, it’s yours free.
Now, you might expect to pay in excess of $350 for How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces.
But I have good news for you. I’m making it available for the extremely reasonable price of just $177 (plus $6 shipping and handling).
How long will I keep my price this low - just $177? I can’t say for sure. But for at least the next 30 days, the price for the How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces is a modest $177.
I’ll “Sweeten The Deal” Even More - I Invite You To Put All Of The Risk Entirely On Me…
Now, in case you have any lingering doubts whatsoever, I want to make it foolproof for you. You see, I completely guarantee that the proven strategies and techniques you get from 23 of the country’s leading marketing experts and copywriters will work for you.
So here’s what I’d like you to do. Try the course for one full year with no risk whatsoever. The risk is completely mine.
You can test drive every strategy and technique of all 23 experts as many times as you like. Prove to yourself that their wisdom makes a real difference in your sales and profits. If you aren’t completely satisfied,I want you to ask for, and get, your money back.
That’s how confident I am that this breakthrough course will change forever the way you do business and contribute mightily to your bottom line.
The truth is, you’ll never have to worry about a refund. Because once you start using these ingenious, proven techniques and see the immediate increase in your sales and profits, I’m betting it will be impossible to get you to part with your copy of this powerful course.
If You Want To Get In On This Limited Opportunity - You Need To Act Now!
As you can probably tell, with everything I’ve packed into both editions, this course is a true bargain. Which means I expect a flood of orders. And once the initial print run is sold out, I’ll have to return your payment until more copies can be printed.
So if you’re really serious about increasing your sales and profits with as little effort as possible, you can’t wait. You need to take immediate action.
It’s easy to do. Right now, while it’s fresh in your mind, fill out the enclosed coupon and fax it to 1-301-656-2471. You can fax your order 24 hours a day, 7 days a week and it’s the fastest way to make sure your order gets shipped immediately. Or mail the coupon to: Surefire Marketing, Inc. 14312 Fairdale Road, Silver Spring, MD 20905.
Don’t wait. Order your copy of How To Write Million Dollar Ads, Sales Letters And Web Marketing Pieces right now. That way you can get on a fast track to increasing your sales and profits right away.
Stratford Marketing Group, Inc.
P.S. Remember, the risk is entirely on me. You can use every strategy and technique of all 23 experts for 12 full months and prove to yourself that they work as well as I’ve promised. If you aren’t satisfied, for any reason, just return the course for a prompt, full refund. You’ve got absolutely nothing to lose – and substantial sales and profits to gain. Fax your order right now to 1-301-656-2471. Or call to order right now: 1-800-896-6979 (Int’l +1-301-656-2424).
Creating Sales Letter
Salutations and Letter Closings
20 Salutations That Work
13 Profitable Ways to Close Your Letter
133 Magical Openings That Make Readers Beg For More
333 Greatest Selling Words and Phrases
Copy Transitions and Connectors
226 Bucket Brigade Copy Transitions and Connectors
55 Powerful Bullets That Work
22 Powerful Ways to State Your Guarantee
The Close of A Business Letter
31 Closings That Make Prospects Whip Out Their Wallets
The Post Script in A Business Letter
32 Compelling Post Scripts That Make Prospects Buy
Typical Good Letter
Actual Sales Letter - 1
Actual Sales Letter - 2
Sales Letter Templates
How to Write Million Dollar Ads?
How to Write Million Dollar Sales Letters?
How to Write Million Dollar Web Marketing Pieces?
Letter for 12 Month No-Risk Trial
How to Master The Art and Science of Writing Ads That Work?
How to Master The Art and Science of Writing Sales Letters That Work?
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Actual Sales Letter
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