Agency Letters




Agency Letters :





A manufacturing may sell his goods to customers in different ways. He may sell them direct to customers. He may sell them to retailers or to retailers through wholesalers. The goods are directly sold to consumers generally by means of the Mail Order method. A manufacturer approaches the retailers or wholesalers through the agents or branches or travelling salesmen. A great volume of the world trade is carried on with the help of these various intermediaries. Personal contacts with customers and a careful supervision over sales sold direct to them are necessary in many cases. For this purpose, regular calls may have to be made, samples submitted and the merits of the new products explained to the prospective customers. For all this, the services of agents are required. In this way an agent is one who has been appointed to act for another and the person who appoints an agent to act for him is in relation to that agent the Principal. Foreign trade has been greatly facilitated by the agency system for the establishment of a branch in a foreign country is a costly affair unless the volume of business is large enough.


While drafting applications for agencies the writer usually commences his application in one of the following ways.


(1) If the application is made on the writer’s own initiative, he will point out the scope for the sale of the goods manufactured by him and express his willingness to act as an agent to push their sales in that area.


(2) If the application is made in response to an advertisement by the manufacturers, the writer will refer to it and offer his services as an agent.


(3) If the applicant has learnt from some sources of manufacture’s desire to appoint an agent, he will state the sources of his information while offering his services as an agent.


The applicant may next make aware about his ability to sell goods. In this connection he may refer to :


(1) his standing and experience in the trade

(2) his knowledge of local conditions

(3) his business connections

(4) the facilities at his disposal, e.g. showrooms, display windows etc.


The applicant may then state the terms on which he is prepared to take up the agency and ask the manufacturer to state his terms for granting the agency. The applicant should also provide suitable trade or bank references. As the agent is likely to keep a large quantity of goods in stock, he may undertake to deposit by way of security an adequate sum with Principal. In the end the applicant usually expresses the hope that his application will be entertained favourably. Succinct and clear presentation of his case must always be aimed at to obtain success in such matter.


  1. Letter Regarding Inquiry for Securing Agency
  2. Reply to The Letter Regarding Inquiry for Securing Agency
  3. Letter Offering Agency - 1
  4. Letter Offering Agency - 2
  5. Letter Applying for Agency
  6. Letter Accepting Proposal
  7. Letter Applying for Sole Agency by A Foreign Firm
  8. Reply to The Letter Applying for Sole Agency by A Foreign Firm
  9. Letter Accepting The Agency
  10. Letter Asking Explanation for Low Sales
  11. Letter Informing Termination of Agency






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Agency Letters
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Letter Asking A Donation
Letter Asking A Favor
Letter Asking for More Details
Letter Asking for Donations
Letter Denying of Dealership
Letter for Change of Address
Letter for Distributorship
Letter for Employment
Letter for Hotel Reservation
Letter for Letter of Credit
Letter for Line of Credit
Letter for Product Launch
Letter for Promotion
Letter for Retirement Congrats
Letter for Scholarship
Letter for Settlement of Bill
Letter for Tender
Letter for Testimonial
Letter of Agreement
Letter of Assurance
Letter of Credit
Letter of Enquiry
Letter of Order
Letter of Persuasion
Letter of Sympathy
Letter Offering Discount
Letter Related to Advertisement
Letter Related to Despatch
Letter Related to Training
Letter to A Foreign Buyer
Letter to Pen-Friend
Letter to Police
Letter with Order
Letter with Quotation
Letter Writing
Letters about Company Shares
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Letters for Credit & Collection
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