Argument and Proof in Business Letter



Argument and Proof in Business Letter :




A strong, convincing letter, in which argument and proof prevails from the opening sentence through to the clinching close.


Dear Mr. Hunt,


There’s a bank here in Chicago - not much larger than yours - that secured over 280 new saving’s depositors last month! And secured them, mind you, on the sole strength of business-getting circular letters - without the aid of a single personal solicitor.


That’s why this letter is as vital to you as though it were a certified check. For it tells about a concise, WONDERFULLY-PRACTICAL little book that will show you how to write the same kind of letters that brought this business for the Chicago bank - and how you can get this same book for less than you often pay for a mere handful of good cigars.


Think of the hundreds of money earners - the thrifty ambitious young men and women - right in your own immediate locality - who ought to open up savings accounts.


If you had them all together in your private offices - where you could talk to them as man to man - it would be no trick to secure a big proportion of them.


Of course, you can’t do this. But why not do as the Royal Trust Company did? Why not go to THEM? Why not put the strong advantages your bank offers before them through sincere, heart-to-heart, straight-from-the-shoulder letters - letters that breathe the same ENTHUSIASM, the same earnestness and personality that you yourself would use in a personal talk?


Those is just what this book will show you how to do, because it gives you plain simple practical hints on the everyday use of words - and live vital principles underlying the art of convincing writing.


And mind you this banker’s college course is business English - boiled down to pigeon-hole size - costs less than a couple of theatre tickets. $2 brings the book to your own Desk - and if you do not feel that it is worth at least half a dozen times this amount you can have your money back for the asking. Simply wrap a two dollar bill in this letter and mail today.


Very truly,





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