Birthday and Special Events :

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Everybody loves to be remembered on their birthday. I’d bet you’re no different. Usually the only people that give you birthday cards are your parents, your spouse or your sibling (of the opposite sex).


That’s about it.


And this isn’t just for companies selling to consumers, business-to-business companies can use this information also.


Harvey Mackay in his book, “Swim with the Sharks Without Being Eaten Alive,” asks if there is any coincidence the Mackay Envelope Company (Harvey’s company) gets some of their biggest orders from customers when sales reps call on the day of their birthday.


Just the fact that you remember means quite a lot to your customers. And your birthday letter doesn’t have to be some money waster either. It can be a money maker if you make a generous offer for them to come in for free ___(fill-in-the-blank)___ . Or a discount towards a purchase.


However, a free gift is better — and you can find low cost gifts by looking in your yellow pages under “Advertising Specialties”.


If you’re a financial, medical or dental practice you should already have this critical information in your files, it’s just a matter of using it.


Now, if you’re another type of business you should start actively asking for this info. Just the month and the day is all you need.


Most people are happy to give to this you. Not only birthdays, but you can keep track of Anniversaries and other special events.


Just send out the letter like the instant sales letter template found in the Retail / Restaurant Folder for birthday / anniversary promotion.


It’s a very simple concept but it yields incredible profits.

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The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse



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