Everybody loves to be remembered on their birthday. I’d bet you’re no different. Usually the only people that give you birthday cards are your parents, your spouse or your sibling (of the opposite sex).
That’s about it.
And this isn’t just for companies selling to consumers, business-to-business companies can use this information also.
Harvey Mackay in his book, “Swim with the Sharks Without Being Eaten Alive,” asks if there is any coincidence the Mackay Envelope Company (Harvey’s company) gets some of their biggest orders from customers when sales reps call on the day of their birthday.
Just the fact that you remember means quite a lot to your customers. And your birthday letter doesn’t have to be some money waster either. It can be a money maker if you make a generous offer for them to come in for free ___(fill-in-the-blank)___ . Or a discount towards a purchase.
However, a free gift is better — and you can find low cost gifts by looking in your yellow pages under “Advertising Specialties”.
If you’re a financial, medical or dental practice you should already have this critical information in your files, it’s just a matter of using it.
Now, if you’re another type of business you should start actively asking for this info. Just the month and the day is all you need.
Most people are happy to give to this you. Not only birthdays, but you can keep track of Anniversaries and other special events.
Just send out the letter like the instant sales letter template found in the Retail / Restaurant Folder for birthday / anniversary promotion.
It’s a very simple concept but it yields incredible profits.