Brand Loyalty, Brand Manager, Brand Name, BRC : Business Dictionary

Brand Loyalty, Brand Manager, Brand Name, BRC

Brand Loyalty, Brand Manager, Brand Name, BRC :

Brand Loyalty : A term that describes a consumer’s will to repeatedly purchase a particular brand of a product

Brand Manager : A company executive responsible for the marketing and advertising of one of its brands

Brand Name : A unique name of a particular product by which a certain product is recognised

BRC = business reply card : A reply card, whose postage is usually paid, designed to seek maximum response from the consumer

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