Bring Back Old Forgotten Customers

Bring Back Old Forgotten Customers :

You’ve spent an enormous amount of money, time, resources, etc. to acquire customers in the first place so let’s recoup your investment.

First, you’ll need to put together a list of everyone who hasn’t bought from you for 1 year, 2 years, 3 years, etc. whatever you think is a reasonable amount of time. I suggest 1 year because they’ll still remember you and your list will be more current. Then as you see results with this list you move on to 2 year old customers and continue through until the letter stops being profitable.

Claude Hopkins (author of Scientific Advertising and one of the most brilliant ad men ever) said, “The right offer should be so attractive that only a lunatic would say ‘no’.” I agree.

And the most compelling and irresistible offer is something for FREE!

Free is the best offer you can make. I suggest you use something with a high perceived value but very little hard cost to you. A free report, free nominal service, consultation, etc.

A very smart thing to do is set an expiration date and also limit the time they can come in for thesefree services. That way you have a very structured offer. Also, don’t send too many at once because I guarantee you’ll be swamped with business. So try out 100 or 200 at a time and see how it goes.

You’ll find templates in your specific folder for this powerful letter, called the Reactivation Letter.

In fact, this is probably the first place I look whenever I need to add immediate profits.

You know the truth is, most business owners never realize their most lucrative asset is their customer list. You should always, always make a back-up of your customer list and keep in a safe spot.

Your customer list is your most important off the books asset. I’ll tell you one thing if my entire business burned down — I wouldn’t have any problem getting everything back just using my little Zip Disk filled with my customer database. Be sure to give your customer list the respect it deserves because it’s a goldmine waiting to be discovered.

The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse

Bring Back Old Forgotten Customers