Circular Letters : Insurance Letters : Financial Letters : Business Letters

Circular Letters

Circular Letters :

The modern business houses have to keep their customers informed about the internal and external changes in their policy and activities from time to time. This makes it necessary to convey the same information or message to a large number of interested customers both present and prospective. For this, recourse is generally taken to the circular letters which are printed or cyclostyled in large numbers according to the need. It is necessary to exercise the greatest care in drafting a circular letter. If it contains a mistake of fact, the hundreds or thousands of persons who receive it will be misinformed. If it is discourteous, it may antagonize them all. On the other hand a well-written circular letter can be a source of immense profit to the firm circulating the information. While drafting the circular letter care should be taken to see that...

Not more than one subject is dealt with in a single circular.
As far as practicable a circular letter should be brief and direct in contents.
The name of the sender is never printed or cyclostyled. It must be either in writing or in facsimile.

The following are the occasions on which circular letters are generally written :

Establishment of a new business
Admission of a partner
Removal of business to new premises or opening a new branch
Death or retirement of partner
Conversion of a partnership into a limited joint stock company
Granting power of Attorney
Obtaining an agency
Clearance Sales

Below are given some specimens of circulars written on these occasions.

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