Cloning Best Customers Using A Customer Survey



Cloning Best Customers Using A Customer Survey :




You may have heard that 80% of your profits come from 20% of your clients, the Pareto principle. So you need a way to get more of those ideal clients. And the best way to do that is by selecting the top 20% and finding out what they all share in common (demographics and psychographic identifiers).


When looking for your top 20% clients look for high marks in categories like.


Total dollars spent
Frequency of visits / orders
Not being a PAIN IN THE BUTT


Once you have your list together you should select out a sample group.


Just pick out every 10th name or 30th name, whatever. You don’t need to send your survey to everyone to get accurate results for the whole population (that’s the term for the entire group being sampled).


As you put together your survey you should look over the next two categories of questions (demographics and psychographics) and use the questions that fit for you.


Demographic Questions (Consumer)


Age
Sex
Marital Status
Home Owner
Children
Education Level
Occupation
Income


Demographic Questions (Business)


Type of business
Position
Number of Employees
Total Sales Amount


Knowing these answers will help you select the best possible mailing lists to use. Next, you’ll want to know answers to a few of these questions.


Psychographic/Behavioral Questions :


What did you like most about _________?
What did you dislike most about __________?
How can improvements be made? What is your biggest problem / frustration with (your industry / profession)?
Why did you choose (Your Company)?
What other services or products do you think we should offer?
What magazines do you read regularly?
What credit card do you normally use?


Knowing this vital information will help you make the most compelling offers in your sales letters.








The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse



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Cloning Best Customers Using A Customer Survey
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