Creating Sales Letter

Creating Sales Letter :

This letter should be typed in the official letter-head of the company.

The Company's Name

Door Number and Street's Name,
Area Name,
Postal Code : XXXXXX
Phone Number : 0000 - 123456789

TO :

The Receiver's Name,
Door Number and Street's Name,
Area Name,
Postal Code : XXXXXXX

Date :

Reference :

Dear _____________,

Creating sales letter will be one of the most rewarding, and at the same time, one of the most frustrating tasks you can ever take on. There’s nothing better than sending someone a letter and then having them call you for an appointment…or better yet…send you money! All because of the words you’ve written on paper.

This manual actually started out just as a personal resource to use whenever I sat down to write copy for a client or my own company. In fact, I wasn’t planning on making this available until a fellow marketer pleaded, “I’ve gotta have a copy!”

And it’s true. This is the kind of resource I would have killed for when I was starting out. But I pass it along as my gift to you.

You could say I am literally “giving away the store” here.

Some of the examples taken in these pages are from letters I’ve personally written and others are from my overflowing “idea file” of direct mail accumulating in my office.

By carefully studying these examples, you are literally gaining a million dollar education into the process of writing winning sales letters.

I wish you the best of luck.

Yours Sincerely,

(The Sender's Signature)

The Sender's Name

P.S. : One more thing. There’s nothing that brings me more happiness or satisfaction than hearing from customers who have used this information to create their own “ultimate sales letter”. Please let me know how you fare.

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Creating Sales Letter