Elements of The Business Letter

Elements of The Business Letter :

SOME men talk without getting anywhere in particular.

Aiming at nothing, they hit their mark.

And some letters go rambling from salutation to close.

They are so many ink marks that take up space.

But listen to the master lawyer make his plea.

He selects his points, marshalls them in order, drives them home aiming always at one vital end - the verdict.

And the good business letter has a single design.

Attentions, interest and desire are essentials enroute, but they all lead to one terminal - action.

Plan your letters logically, but keep one end in view - to crystallize wants, turn desire to decision, get results, the order - now.

Elements of The Business Letter