Gathering Testimonials from Happy Customers :

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Testimonials are worth their weight in gold — literally.


You know that people are more and more skeptical of everything and everyone today. I don’t know of any better way to gain confidence and trust than by using testimonials. Anything you or I say about ourselves and our company is always discounted. But when somebody else trumpets your services and products it becomes much more believable.


That’s why it’s critical to start a process of gathering testimonials. And lucky for you you’ve already been given an easy-to-use template that’s been proven to bring back testimonials.


Just look in your folder for the Testimonial Request Letter and send it out.


And the more places you put your testimonials the better. Honestly, you can never use testimonials too much. If you ever watch infomercials (these are the long-form commercials that look like a TV show) you’ll notice that the good infomercials keep piling on testimonial after testimonial.


Because it really doesn’t matter what you or I say, it’s what somebody else says about us that is important.


So put a book of testimonials in your waiting room. Include them in your sales letters. Include them in your quotations. Frame letters from clients up on your walls.


Put testimonials in your ads, Val-Pak® coupons, yellow pages ad, brochure, sales letters, etc. etc.


You want people to be so overwhelmed by testimonials that there is no possible way prospects could make a mistake because so many other people use you and talk about how great your services / products are.


But try to stay away from testimonials like this:


“Dr. Williams is the best veterinarian I’ve ever taken my cat Fluffy to.”


B.K.


Chicago


That’s okay, but what you’re really shooting for is something like this if you’re a veterinarian:


“I’ve taken my dog Rover to practically every veterinarian in the city and nobody could figure how to make him stopping itching himself. Different ointments and medications only worked for a short time. I was skeptical that any doctor could help my dog, but when I came to Dr. Williams, he instantly recognized the problem and now Rover hasn’t scratched himself in over a year. Thanks for your help.”


Adam K. Sandler, Beverly Hills, CA


Owner of 5 year old German Shepherd “Rover”


That’s much more powerful.


Also try to get people to allow you to list their full name and address if possible. Initials bring up doubt in people’s mind that you’ve just made up the testimonials. But real names and specifics give testimonials credibility.

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The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse



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