Gathering Testimonials from Happy Customers

Gathering Testimonials from Happy Customers :

Testimonials are worth their weight in gold — literally.

You know that people are more and more skeptical of everything and everyone today. I don’t know of any better way to gain confidence and trust than by using testimonials. Anything you or I say about ourselves and our company is always discounted. But when somebody else trumpets your services and products it becomes much more believable.

That’s why it’s critical to start a process of gathering testimonials. And lucky for you you’ve already been given an easy-to-use template that’s been proven to bring back testimonials.

Just look in your folder for the Testimonial Request Letter and send it out.

And the more places you put your testimonials the better. Honestly, you can never use testimonials too much. If you ever watch infomercials (these are the long-form commercials that look like a TV show) you’ll notice that the good infomercials keep piling on testimonial after testimonial.

Because it really doesn’t matter what you or I say, it’s what somebody else says about us that is important.

So put a book of testimonials in your waiting room. Include them in your sales letters. Include them in your quotations. Frame letters from clients up on your walls.

Put testimonials in your ads, Val-Pak® coupons, yellow pages ad, brochure, sales letters, etc. etc.

You want people to be so overwhelmed by testimonials that there is no possible way prospects could make a mistake because so many other people use you and talk about how great your services / products are.

But try to stay away from testimonials like this:

“Dr. Williams is the best veterinarian I’ve ever taken my cat Fluffy to.”



That’s okay, but what you’re really shooting for is something like this if you’re a veterinarian:

“I’ve taken my dog Rover to practically every veterinarian in the city and nobody could figure how to make him stopping itching himself. Different ointments and medications only worked for a short time. I was skeptical that any doctor could help my dog, but when I came to Dr. Williams, he instantly recognized the problem and now Rover hasn’t scratched himself in over a year. Thanks for your help.”

Adam K. Sandler, Beverly Hills, CA

Owner of 5 year old German Shepherd “Rover”

That’s much more powerful.

Also try to get people to allow you to list their full name and address if possible. Initials bring up doubt in people’s mind that you’ve just made up the testimonials. But real names and specifics give testimonials credibility.

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Working with Compiled Lists
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The PS
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Using Overlooked Assets
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Creating Database
Segmenting Database
Birthday and Special Events
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Gathering Testimonials from Happy Customers
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Reverse Endorse

Gathering Testimonials from Happy Customers