Your guarantee proves to a prospect that there is nothing to lose.
The more risk-free you make a proposition the greater your response.
In fact, it’s also true that the longer you make your guarantee the less refunds you’ll get.
This is especially true if you’re trying to sell directly from your sales letter.
Make your guarantee as strong as you can possibly live up to.
And really highlight the fact, that you have a guarantee.
Most businesses do have some kind of guarantee – but they never tell their customers or prospects about it.
What a waste.
One step above a regular guarantee is using a “better-than-risk-free” guarantee.
The way this works is that you let the customer keep the bonus items or some service even if they decide they want their money back for the main product or service.
This works like crazy!
Study the way these guarantees are stated and apply them to your next sales letter.
Creating Sales Letter
Salutations and Letter Closings
20 Salutations That Work
13 Profitable Ways to Close Your Letter
133 Magical Openings That Make Readers Beg For More
333 Greatest Selling Words and Phrases
Copy Transitions and Connectors
226 Bucket Brigade Copy Transitions and Connectors
55 Powerful Bullets That Work
22 Powerful Ways to State Your Guarantee
The Close of A Business Letter
31 Closings That Make Prospects Whip Out Their Wallets
The Post Script in A Business Letter
32 Compelling Post Scripts That Make Prospects Buy
Typical Good Letter
Actual Sales Letter - 1
Actual Sales Letter - 2
Sales Letter Templates
How to Write Million Dollar Ads?
How to Write Million Dollar Sales Letters?
How to Write Million Dollar Web Marketing Pieces?
Letter for 12 Month No-Risk Trial
How to Master The Art and Science of Writing Ads That Work?
How to Master The Art and Science of Writing Sales Letters That Work?
No-Risk 100 Percent Money-Back Free Trial Form
to HOME PAGE
All contents remain copyrighted and reserved.
]Subscribe To This Site
Search This Site
How to Export?
Income Tax Letters
Letters by Secretary
Memos & Circulars
Resumes - FAQs
Thank You Letters
Letter Asking A Donation
Letter Asking A Favor
Letter Asking for More Details
Letter Asking for Donations
Letter Denying of Dealership
Letter for Change of Address
Letter for Distributorship
Letter for Hotel Reservation
Letter for Letter of Credit
Letter for Product Launch
Letter for Retirement Congrats
Letter for Settlement of Bill
Letter of Assurance
Letter of Enquiry
Letter of Order
Letter of Persuasion
Letter of Sympathy
Letter Offering Discount
Letter Related to Advertisement
Letter Related to Despatch
Letter Related to Training
Letter to A Foreign Buyer
Letter to Pen-Friend
Letter to Police
Letter with Order
Letter with Quotation
Letters about Company Shares
Letters by Clubs and Societies
Letters by Landlords & Tenants
Letters for Appointment of Dealers
Letters for Business Relations
Letters for Buying and Selling
Letters for Credit & Collection
Letters for Foreign Travel
Letters for Lease & Tenancy
Letters for Loan & Borrowing
Letters for Transfer & Assignment
Letters for Insurance
Letters Noting Discrepancy
Letters of Condolence & Sorrow
Letters of Regret
Letters Regarding Maintenance
Letters Regarding Payment
Letters Related to Employees
Letters to Local Corporation
Letters to Postal Authorities
Letters to The Editor
Letters Used in Real Estate
Letters With Postal Department
Letters With Railways Authorities