Guarantees :

Your guarantee proves to a prospect that there is nothing to lose.

The more risk-free you make a proposition the greater your response.

In fact, it’s also true that the longer you make your guarantee the less refunds you’ll get.

This is especially true if you’re trying to sell directly from your sales letter.

Make your guarantee as strong as you can possibly live up to.

And really highlight the fact, that you have a guarantee.

Most businesses do have some kind of guarantee – but they never tell their customers or prospects about it.

What a waste.

One step above a regular guarantee is using a “better-than-risk-free” guarantee.

The way this works is that you let the customer keep the bonus items or some service even if they decide they want their money back for the main product or service.

This works like crazy!

Study the way these guarantees are stated and apply them to your next sales letter.

Creating Sales Letter
Salutations and Letter Closings
20 Salutations That Work
13 Profitable Ways to Close Your Letter
Letter Openings
133 Magical Openings That Make Readers Beg For More
333 Greatest Selling Words and Phrases
Copy Transitions and Connectors
226 Bucket Brigade Copy Transitions and Connectors
55 Powerful Bullets That Work
22 Powerful Ways to State Your Guarantee
The Close of A Business Letter
31 Closings That Make Prospects Whip Out Their Wallets
The Post Script in A Business Letter
32 Compelling Post Scripts That Make Prospects Buy
Typical Good Letter
Actual Sales Letter - 1
Actual Sales Letter - 2
Sales Letter Templates
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