Holding Names Hostage in Computer

Holding Names Hostage in Computer :

You must create an easy to implement “name capture” system into your business. And there are lots of easy ways to get this information.

1. Have a prize drawing! Everybody loves to win something for free. But don’t forget that everyone can be a 2nd place winner in your contest. And the prize is a discount off your product or service.

Make sure you see the sample letter provided for you.

2. If you take personal checks write down the customer’s information right off the check.

2. Just ask. If you’ve ever shopped at Radio Shack they make it a point to capture all your information right at the point of sale. They ask you your phone number, name, address, etc. while you are paying.

Too bad they don’t do anything useful with this information like send out personalized offers.

You can even create internal contests with your employees. Give out a reward of a quarter or 50 cents for every name that’s captured. Don’t overlook the importance of a good customer list.

The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse

Holding Names Hostage in Computer