Holding Names Hostage in Computer :

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You must create an easy to implement “name capture” system into your business. And there are lots of easy ways to get this information.


1. Have a prize drawing! Everybody loves to win something for free. But don’t forget that everyone can be a 2nd place winner in your contest. And the prize is a discount off your product or service.


Make sure you see the sample letter provided for you.


2. If you take personal checks write down the customer’s information right off the check.


2. Just ask. If you’ve ever shopped at Radio Shack they make it a point to capture all your information right at the point of sale. They ask you your phone number, name, address, etc. while you are paying.


Too bad they don’t do anything useful with this information like send out personalized offers.


You can even create internal contests with your employees. Give out a reward of a quarter or 50 cents for every name that’s captured. Don’t overlook the importance of a good customer list.

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Holding Names Hostage in Computer
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