Horizontal Integration, Hot Key, Hot Line, House Brand




Horizontal Integration, Hot Key, Hot Line, House Brand :




Horizontal Integration : Descriptive of the expansion of an organisation in its specialised field or a related field at the same stage of production usually through a merger with another company. For example, a manufacturer of electric bulbs may buy out another manufacturer of electric bulbs or a supplier of the raw materials used in the manufacturing process



Hot Key : A combination of keys which when pressed in conjunction executes a macro or command that would otherwise require many key strokes



Hot Line : A telephone number with the help of which a user can seek technical help that is provided by an equipment or software manufacturer or dealer



House Brand : brands of products which are widely used among the house




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