How to Create Killer Headlines? :

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Certain combinations of words continue to make the most effective headlines. Probably the same words you hear everyday.


In fact the most powerful words used in winning mail-order ads (the hardest kind of advertising) were the words, YOU, HOW and NEW.


Not far behind was HOW TO.


If you ever get stuck for a headline, a classic which almost never fails to work is HOW TO. (It’s a shop-worn classic, but it still works like incredibly well.)


Here are some of the other proven, headline words. Start using these words in your letters to make your headlines really sizzle:


Advice To


Amazing


Announcing


Annoying


Astonishing


At Last


Bargain


Breakthrough


Discover


Do You


Facts You


Free


Hate


Here


How Much


How To


How Would


Introducing


Just


Life


Love


New


Now


Only


Protect


Sale


Secrets Of


The Truth Of


This


Which


Why


Yes


You


You can combine some of these together to create excellent headlines, like this:


At Last! New Breakthrough Internet Marketing System Discovered


Or


“How To Protect Your Computer From Fatal Errors - The Facts You Must Know!”


Now you’ve got the headline, let’s move on to the body of the letter…

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The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse



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How to Create Killer Headlines?
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