How to Induce The Readers of Business Letters?

How to Induce The Readers of Business Letters? :

This letter should be typed in the official letter-head of the company.

The Company's Name

Door Number and Street's Name,
Area Name,
Postal Code : XXXXXX
Phone Number : 0000 - 123456789

TO :

The Receiver's Name,
Door Number and Street's Name,
Area Name,
Postal Code : XXXXXXX

Date :

Reference :

An actual follow-up letter that has been very successful in pulling a large number of orders. Note how, without the slightest suggestion of apology, it condenses the arguments that have gone before and then offers an inducement as a climax not only of the letter, but of the entire series.

Dear Sir,

You have not yet sent us YOUR subscription to SYSTEM.


It cannot be the price - $2 - for you would gladly give many times that amount for the ideas that a single issue of SYSTEM will bring.

It cannot be the want of time - for a mere stroke of the pen would place your name on SYSTEM’S mailing list. It cannot be you are not interested - for who ever heard of a business man who did not want his business, his efficiency, his income to GROW?

It cannot be the need of opportunity - for we have written you five letters, giving you five opportunities, and as yet you have not responded to any one of them.

So we write once again. Will you give yourself a chance to learn what SYSTEM is accomplishing for you even while you are keeping it from your desk? We do not want to annoy you; we want to help you, and as evidence of our sincerity, make the following unusual offer.

Bear in mind: One book FREE with your renewal! And every idea in every volume is specific, practical, USABLE - written by experts. Here are correct, definite, detailed solutions for all those business problems that so long have vexed and worried you. Every book in the whole series is printed in large clear type on dull-finished book paper, richly bound in vellum deluxe. 128-172 pages, size 5.25” x 7.50” - worthy of a place on any business man’s desk.

Run your finger down the nine titles listed in the circular. Pick out the book YOU need. Mark your choice and send with a $2 bill TODAY.

We will not only send you SYSTEM for the next twelve months, but will also forward you, absolutely free, even transportation charges prepaid, the “HOW” book that YOU choose. This is the fairest offer we know how to make.Take advantage of it NOW and thank us at your leisure.

Yours very truly,

(The Sender's Signature)

The Sender's Name

Enc. :

How to Induce The Readers of Business Letters?