How to Make A Letter Talk?

How to Make A Letter Talk? :

A letter is The Man to Man Message.

WRITING letters isn’t reciting formulas nor conjuring with catchwords.

It is talking on paper.

Anyone can follow the old precedents of correspondence.

Anyone can load letters with the useless phrases and expressions of antiquity.

Anyone can string together custom - bound courtesies and conventionalities.

But the man who jolts himself out of the rut and who puts things straight from the shoulder and who dares to be original makes his letters pull.

Don’t stick to moss grown usages of tradition.

Be natural.

Be alive.

Give your letter a man-to-man message to carry and watch the come-back in sales.

How to Make A Letter Talk?