How to Make Advertising Pay?

How to Make Advertising Pay? :

John Caples, in his book “How to Make Your Advertising Pay” listed the 26 age-old sales appeals that continue to be successful.

Here’s what people want:

Attain security in old age

Avoid boredom

Avoid discomfort

Avoid drudgery

Avoid embarrassment

Avoid worry

Be a leader

Be creative

Care of children

Cash in on bargains

Enjoy comfort

Enjoy leisure

Gain prestige

Gain social advancement

Get ahead in business

Have a happy marriage

Improve appearance

Improve education

Influence people

Make money

Protect health

Reduce fat

Save money

Win friends

Win money

Win praise from others

Of course not all of these appeals will apply to your business but many can if you take the time to figure out how to apply that appeal.

The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse

How to Make Advertising Pay?