How to Use Testing for Breakthrough Marketing Results?



How to Use Testing for Breakthrough Marketing Results? :







John Wannamaker (and then later P.T. Barnum and William Wrigley), said that 50% of his advertising was being wasted — but he didn’t know which 50%. Now by using direct marketing and testing you’ll know exactly and eliminate conjecture and supposition.


Do you realize it costs you the same amount of money to send a letter that produces 2 customers as one that drives in 20 customers? So that difference is in your sales letter and using effective testing.


Testing will help you:


1. Save yourself a bunch of money.


2. Improve any results you’re currently getting.


3. Stop guessing about what works.


I’d say those are some pretty good reasons to learn all about testing and how to apply it to your business.


Instead of sending out to your entire list, you should send your letter to small portion of that list to analyze the results by carefully tracking (we’ll talk about this in a moment).


That also means you can’t fall in love with your letter. If you get emotionally attached to your creation you can’t rationally look at your test results.








The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse



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How to Use Testing for Breakthrough Marketing Results?
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