How to Write A Persuasive Business Letter?



How to Write A Persuasive Business Letter? :




PERSUASION that hinges upon self-interest is equally productive of results, but in the stress of much writing and in your endeavors to make each letter as strong as possible, you are prone to overdo it.


v “Can you afford to permit a competitor to gain control of this profitable line?” is persuasion to a merchant.


“Certainly your boy should have the best!” is a strong appeal to a mother.


On the other hand, to tell a man that he is losing money every day he hesitates, to tell a woman that she is not treating her offspring right by refusing to equip them at Jones’ Emporium, is both untrue and lacking in tact.


Insurance, correspondence instruction, banking by mail building and loan propositions and other lines where the prosperity and comfort of clients is at issue, lend themselves to sale by persuasion.


Commodities of daily business are best presented without it.




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How to Write A Persuasive Business Letter?
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