Information Products Letter



Information Products Letter : Here's How You Can Quickly and Easily Get [Benefit] Guaranteed to [Outcome they want]... Without [Annoying Problem]!




This letter should be typed in the official letter-head of the company.

The Company's Name

Door Number and Street's Name,
Area Name,
City.
Postal Code : XXXXXX
Phone Number : 0000 - 123456789


TO :

The Receiver's Name,
Door Number and Street's Name,
Area Name,
City.
Postal Code : XXXXXXX


Date :


Reference :


Dear _____________,


How much is [product/service] worth to your business?

Suppose you could [take an easy step] and [get the compelling benefit they're looking for].

Imagine... [help them picture the ideal situation].

Sounds too good to be true?

Well, it isn't if you have the right [tools, resources, etc].

Think about it. A is the most powerful [employee, skill] [you could ever hire/learn, etc] . [Explain why it's so wonderful]. Simply put, [reiterate how great the magic bullet is].

But Creating That [Magic Bullet] Is The Hard Part...

It could take you years and can cost you a small fortune to figure out just the right combinations that make some [magic bullets] work - while others fall flat on their face.

But instead of knocking yourself out trying to come up with just the right [what they're looking for], you can now have it inside a new [product] called:

[Name of Info Product]

At last! Every [benefit they wanted] is here.

But don't take my word for it, here's what customers from all over the country are saying about this unique {your info category} system:

{"Testimonial"}

I know you're probably still skeptical and a bit on the conservative side, but think about this - if you keep doing the same things over and over again - you'll only succeed in getting the same results. That's why I want to let try out my proven marketing system - completely and totally risk-free! (I'll tell you about my unique guarantee in a moment.)

Which Of These Powerful Secrets Could You Use To [Benefit]?

• [Bullet]

• [Bullet] plus, lots more

Okay, So What's The Cost For This Incredible Resource?

Well, realize that this [whatever your product is] could easily sell for [hundreds/thousands] of dollars. In fact if you asked a top [expert] , like myself, to produce [your product] for you, you'd be charged in the neighborhood of $xxxx to $xxxx, not including [some additional charge].

(I currently charge a minimum of $xxxx.xx for [job/service, etc] . So at bare bones minimum you're getting thousands and thousands of dollars worth of [whatever it is]at your disposal.

But I'm not going to charge you anywhere near that amount or even my minimum project price. In fact, your total investment for [restate what they're getting] is only [$xxx.xx]

So what's the catch? Why am I practically giving this resource away?

Well, it's really quite simple. [Explain reason why].

[#] FREE Bonuses For Ordering By Midnight [[Deadline Date]]

Free Bonus Gift #1: {Explain Bonus and give value}

Free Bonus Gift #2: {Explain Bonus and give value}

Together these [#] free bonuses are worth more than [double/triple, etc.] your investment in the [Info Product Name] -- but they're all yours absolutely free when you order by midnight [[deadline date]].

100% Risk-Free Guarantee:

Your success in using [product] is completely guaranteed. In fact, here's my 100% Better-Than-Risk-Free-Take-it-To-The-Bank Guarantee:

I personally guarantee that if you [state guarantee].

If after a full 12 months, you honestly believe I haven't delivered on this promise then let me know and I'll issue you a prompt and courteous refund. Plus, the free bonus gifts are yours to keep regardless, just for your trouble.

Is that fair or what?

That means you can try out all the [material] at my risk, while you see if they work for you or not. And if they don't produce, I honestly want you to ask for your money back. And I'll let you keep the free bonus gifts as my way of thanking you for giving [your product] a try.

There is absolutely no risk, whatsoever on your part. The burden to deliver is entirely on me. If you don't produce immediate profits using these instant sales letters then I'm the loser, not you.

Look at it this way -- $xxxx is really a painless drop in the bucket compared to the money you're going to waste on ineffective [whatever they're currently doing] this year. That's why...

You Really Can't Afford Not To Invest In These [Your Product]!

It's easy to get started right away. Just [order instructions:,b>click here/call/fax/mail, etc]

Get ready to [big benefit they want].


Yours Sincerely,


(The Sender's Signature)


The Sender's Name


Enc. :







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Information Products Letter
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