Interesting Letter

Interesting Letter :

This letter should be typed in the official letter-head of the company.

The Company's Name

Door Number and Street's Name,
Area Name,
Postal Code : XXXXXX
Phone Number : 0000 - 123456789

TO :

The Receiver's Name,
Door Number and Street's Name,
Area Name,
Postal Code : XXXXXXX

Date :

Reference :

This letter is a good example of interest won and held from beginning to end. Almost every paragraph contains explanation, cleverly combined with other elements. Argument begins with showing the inferiority of shingle roofs, and continues through paragraph five. Proof of quality is found in the explanation of weather effects; persuasion, in the query as to the shingle roof; inducement, in the agreement to pay freight charges. The closing sentence brings action.

Dear Mr. Benson,

You believe in protecting your home from fire, don’t you? But how about protecting it from the other elements?

The next time it rains, your shingle roof may leak, your ceilings may be water soaked and some of the choicest and most valued contents of your home damaged beyond repair. For sooner or later, shingles are bound to warp and curl, pulling out nails and allowing the rain to beat in. Furthermore, they rot quickly when shaded and even though they may LOOK firm, they allow the water to soak through.

But it isn’t necessary for you to run this risk. For at no More than what ordinary shingles cost, you can get absolute protection - in Flintold. Here at last is a roofing that will withstand year in and year out the most severe weather conditions.

Flintold is made of the very best of raw materials. It is laid in three layers over the entire surface. Over that goes a red coating that oxidizes after a short exposure and makes a surface solid as slate and absolutely unaffected by hear, cold, or dampness.

Just sit down for a moment and figure up how long it has been since your roof was put on. Can you trust longer its doubtful protective qualities? Flintold can be laid right over the old roof, as the booklet shows. The cost includes nails and cement - and we pay the freight.

Simply fill in the dimensions of your roof on the enclosed order blank, sign and mail today.

Very truly yours,

(The Sender's Signature)

The Sender's Name

Enc. :

Related Links :

How to Hold Interest of The Reader? - 1
How to Hold Interest of The Reader? - 2
How to Hold Interest of The Reader? - 3
How to Hold Interest of The Reader? - 4
How to Hold Interest of The Reader? - 5
Vitalize The Facts

Interesting Letter