One of the most important parts of your sales letter is your opening.
Those first few lines make people either read on…or simply toss your letter in the trash.
You’ve got to make anyone reading your opening feel absolutely compelled to keep going.
And this is really the toughest task of any letter.
That’s why a lot of good copywriters simply cross out their first paragraph or two and start from there.
It’s because when most people write it takes a little while to get warmed up.
Some tried and proven ways to get response are:
You can start off by asking a question that really hits home.
Or try using a story.
Or you can hint as to the benefits prospects will get from reading the letter.
And lots more.
Remember, you’ve only got seconds to grab a prospect’s attention — so study this collection of proven letter openings and use it as your resource.
Creating Sales Letter
Salutations and Letter Closings
20 Salutations That Work
13 Profitable Ways to Close Your Letter
133 Magical Openings That Make Readers Beg For More
333 Greatest Selling Words and Phrases
Copy Transitions and Connectors
226 Bucket Brigade Copy Transitions and Connectors
55 Powerful Bullets That Work
22 Powerful Ways to State Your Guarantee
The Close of A Business Letter
31 Closings That Make Prospects Whip Out Their Wallets
The Post Script in A Business Letter
32 Compelling Post Scripts That Make Prospects Buy
Typical Good Letter
Actual Sales Letter - 1
Actual Sales Letter - 2
Sales Letter Templates
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