Letter to A Company about Poor Service

Letter to A Company about Poor Service :

This Letter to A Company about Poor Service should be written in The Letter-Pad of the Company.

From :

The Sender's Name,
Door Number and Street's Name,
Area Name,
Postal Code : XXXXXXX
Phone Number : 0000 - 123456789
E-mail ID : sendersname@companywebsite.com

Date :

Reference : EnerCorp Credit Card - xxxxxx

TO :

Addressee's Name,
The Company's Name,
Full Address with Phone Number.

Subject :

Dear ____,

I had been an EnerCorp credit card holder for the previous tenyears. Before that, I was a Texacana card-holder for over 20years. I seem to recall that when EnerCorp took over/bought outTexacana ten years ago, the switch of companies/credit cardswas handled smoothly and seamlessly. I wish the same was thecase ten years later when EnerCorp recently transferred its credit card operations to NYBank.

I was well aware of the impending changeover to NYBank acouple of months before it happened. I had received a notice ofthe planned change in the mail, and it was discussed often at mylocal EnerCorp station when I paid for my gas (with my EnerCorpcredit card). More than once, I inquired, and was assured that Iwould receive a new credit card in the mail before the April 27thdeadline. Unfortunately, that did not happen. April 27th cameand went, without me receiving a replacement card, or even anapplication for a new one. Apparently, I am not the only one thatthis happened to.

After realizing that I was suddenly without a gasoline credit card, after 30 years with one, I called a couple of your 1-800 numbers and I was advised that I would have to re-apply for a credit card with EnerCorp via the NYBank. Incredible as this seemed, I requested an application and one was sent. It appears to be the same kind of application that one fills in after walking in off the street. The fact that I had been a credit card-holder with EnerCorp (and its predecessor Texacana before that) for some 30 years in total, did not seem to cut any mustard with you people, or your friends at the NYBank.

It is hard to believe that companies are still doing business this way in the year 2002. Have you people (or your colleagues atNYBank) ever heard of the concept of MVC (Most ValuableCustomer). Just in case you aren't familiar with this approach,the MVC is the customer that you already have (i.e. me).Normally, these are the customers you don't want to lose. Afterall, research has revealed that it will cost you seven times asmuch to find a new customer as it does to keep an existing one(i.e. me). What about current "customer-centric" concepts suchas One-to-One marketing? Or, have you ever heard of customerrelationships management (CRM)?

For your information, about two years ago American Hardwaretransferred its credit card management program to Master Cardand it was absolutely transparent to American Hardware cardholders who simply received a replacement Master Card beforethe American card expired. Maybe you should have consultedthose companies.

In closing, would you please advise me as soon as possible ifEnerCorp (now via NYBank) is still interested in doing businesswith me, or if what has happened here is your not so subtle wayof telling me to do my gasoline business elsewhere.

Thanking you.

Yours Sincerely,

(The Sender's Signature)

The Sender's Name

Enc :


This is a typical Letter to A Company about Poor Service. You have to add your company's name with full address. And the receiver's name and full address also should be added in the place allotted for that purpose. Without those primary details no letter carries any significance. So, you are requested to provide all those important details. Failing which the letter will make a wrong impression about your company and you among the receivers of your letters. This is the most unwanted attitude on your side in dealing with the clients who are the most valued assets of any business organisation. If necessary, leave those spaces blank.

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