Letter to Agent Reminding The Target Sales

Business Letters Index

This is sample Letter to Agent Reminding The Target Sales.

Dear Sirs,

According to the terms of your agreement with us, you were expected to place with us orders of a minimum value of Rs. 20,000 a month. From the sales reports submitted by you for the months of June, July and August however, we find that you have failed to reach the target by an average of Rs. 7,500 a month for the period. This has surprised us in as much as that we have reimbursed you to the extent of Rs. 4000 spent in publicity campaigns during this period. This is, to say the least, disappointing and does not augur well for future business.The net sales figure supplied by you have no relation to the consumer demand for such goods in your area especially when we take in to account the increase in the purchasing power of the consumer and the high quality of our products coupled with satisfactory after sales service.

We hope you will not mind this plain-speaking as this is only too essential to be ignored. We sincerely hope, therefore, that you will achieve satisfactory results and mind the target set in our agreement in future.

Yours Sincerely,


Letter to Agent Reminding The Target Sales

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