Letter to Reactivate Old Customers

Letter to Reactivate Old Customers : You’re The Winner Of A Free {Gift With High Perceived Value But Little Hard Cost To You}!

This letter should be typed in the official letter-head of the company.

The Company's Name

Door Number and Street's Name,
Area Name,
Postal Code : XXXXXX
Phone Number : 0000 - 123456789

TO :

The Receiver's Name,
Door Number and Street's Name,
Area Name,
Postal Code : XXXXXXX

Date :

Reference :

Dear _____________,

Congratulations! You’ve won a free {gift you chose}. No strings attached and no fine print. It’s yours absolutely free because...


This is {Your Name}, owner of {company name}, and I haven’t seen you in a long time. I get concerned when I don’t hear from a valued client like you.

It’s been quite a while since we’ve seen you for your {lawn care} treatments.

I know you’ve probably been meaning to get around to it, so that’s why I want to buy you a free {gift} to help "motivate" you to come back. I’ve only picked a few select clients to get this free gift before my busy time starts again.

I thought you would really enjoy this free {gift}. With this free {gift, i.e. fertilizer treatment, etc.} your lawn will be the envy of all your neighbors. Imagine enjoying the green, plush golf-course like lawn you’ve always wanted {benefit of free gift}.

This {free gift} is a {$xxx.xx} value, absolutely free. No strings attached and nothing else to buy. This really is a free gift!

So, why am I giving away this {free gift} ? Well, the answer is very simple, it’s because some clients will choose to continue having their {lawns maintained, service you perform} by us (or any of our other services). Not everyone, but some. Enough that I can afford to give this away to few select clients.

And since my company’s busy time is coming up, I can’t hold this offer forever. After {date -- not more than 30 days away} this offer is history.

So pick up the phone and dial {your number} right away and ask for {your assistant’s name} to schedule your free {service}.

Yours Sincerely,

(The Sender's Signature)

The Sender's Name

P.S. : Don’t miss this chance -- you’ve won a free {gift}. A {$xxx.xx} value with no strings attached. But you’ve got to call before {date}.

Letter to Reactivate Old Customers