Letter to Stimulate Referrals

Letter to Stimulate Referrals : Give Your Friends The Gift of Time {Benefit Your Service Provides} This Holiday Season

This letter should be typed in the official letter-head of the company.

The Company's Name

Door Number and Street's Name,
Area Name,
Postal Code : XXXXXX
Phone Number : 0000 - 123456789

TO :

The Receiver's Name,
Door Number and Street's Name,
Area Name,
Postal Code : XXXXXXX

Date :

Reference :

Dear _____________,

I have a problem and need your help.

Just like any other business, our {cleaning service} needs new clients to stay in business. Of course we thought about advertising but that seemed awfully expensive and a little risky. Then someone here suggested we let a few of our best clients give away our services as free gifts to their friends for the holidays.

So that’s exactly what we’re doing for the next 6 weeks. And here’s how it works:

1. Who do you know that could use a little extra time? A friend, neighbor, a relative? Just jot down their name on the enclosed certificate and send it back it us, or call our office with their information.

2. Then we’ll send your guest a free gift certificate for bathroom cleaning appointments {service with high perceived value but little hard cost} (a ${xxx.xx} value) coming from you.

3. There are no strings attached and absolutely no-obligation for your referral to use our services again, or even to have any other rooms cleaned while we are there.

As you might guess, we’re expecting a large response to this offer and I’ve only set aside a limited amount of free bathroom cleaning appointments so it’s important that you let us know right away who you’ve selected.

Just pick up the phone and call our office at {xxx-xxx-xxxx} to give us the name of your guest and we’ll take care of the rest from there. Or if you prefer, simply fill out the enclosed certificate and send it back to us. Either way, your guest will be treated to a vacation from cleaning their grimy, grubby bathroom. {some painful experience your service eliminates} -- while you get to look good and we get the opportunity to expand our business. That way everybody wins.

Thank you again for your continued business.

Yours Sincerely,

(The Sender's Signature)

The Sender's Name

P.S. : Here’s a special chance to look great this holiday season - give away free bathroom cleaning to a valued friend, relative or a neighbor. Give them the gift of {freedom from household chores}!

Letter to Stimulate Referrals