Letter with Report on A Fall of Business :
ABC LIMITED191 / N - Patricia Avenue
Liverpool – 600 020
Phone : 0011 - XXXXXXXX
Fax : 0011 - XXXXXXXX
May 5 - 2009
326 / H - Raman Nair Street,
Maalyvalley – 682 016.
As directed, I have made a thorough investigation to find out where the causes of decline in the Company’s business life.
Facts of the Case
1. There has been virtually no new arrivals in the varieties we deal in.
2. Competitors have started selling goods at throw away prices.
3. Neglect of publicity on modern lines.
4. The general behaviour of the Sales Assistants is far from satisfactory.
1. More uniform lists of prices should be drawn to view with those of the competitors.
2. Streamlining the staff by appointing smart and business like representatives as Sales Assistants.
3. Planned publicity campaign to popularise our goods.
4. Maintenance of follow up correspondence with the old customers.
For ABC LIMITED
(V. RAJAN PETER)
Letter with Report on A Fall of Business
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