Make Prospects Take Action Now

Make Prospects Take Action Now :

Human nature is to procrastinate and delay any action. So you’ve got to make them take action and respond to your offer right now!

Think of your prospective client as a big sloth-like, jellyfish creature. One of my mentors, Jeff Paul, likes to say to think of Homer Simpson lying on the couch. He wants to grab his beer resting on his belly, but it’s too much effort. “Dooph!”

That’s why you need to lead your interested prospect by the hand and tell them exactly what to do.

Like this copy for a veterinarian:

“Here’s what you need to do to uncover the secrets to keeping your cat healthy and happy for years and years. Just call (123) 123-4567 right now and ask for extension 200 to get your free report, The 7 Jealously Guarded Secrets to Your Cat’s Health. Hurry because quantities are limited. Or you can come into our office at 1234 Main Street, right across from the Post Office and ask Mary Ann for a free copy. The office is open Monday through Friday, 8 a.m. to 5 p.m.”

Do you see how this is more specific than just putting your phone number in the letter and leaving it up to the prospect to act. You have to make it absolutely clear what prospects need to do in order to get the benefits and results you have shown them.

It is your duty to make sure people who have read through your letter will take the next step. Don’t hide the solution you promised in your letter. Come out and tell these prospects exactly what to do.

The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse

Make Prospects Take Action Now