Memorandum Regarding Negative Reports on the Seattle Sport Coupe

Memorandum Regarding Negative Reports on the Seattle Sport Coupe :

This Memorandum should be typed in the official letter-head of the company.

TO :



SUBJECT : Negative Reports on the Seattle Sport Coupe

During the last few days you have been exposed to much negative reporting in the media about the safety of the Seattle sport coupe. I’m sure some of you are discouraged by what you have read and heard. You may also have been asked by colleagues, friends, and family for a more complete explanation.

We believe you have the right to know the complete story with all facts put into the proper perspective. To that end, we offer you the following information/perspectives.

Media Implication : The brakes on the Seattle failed many safety tests but were released to the public anyway.

Response : While it is true that some of the first Seattles off the assembly line did fail their safety tests, these cars never left the factory, and the problem with the brakes was fixed. We run tests on all our automobiles as a safety precaution, and the discovery of this problem before any customer sat behind the wheel is a testament to how well the precaution works.

Media Implication: Universal Automobiles continued to produce the Seattle even after many accidents had occurred as a result of faulty brakes.

Response : Three accidents occurred in the last year that has resulted in lawsuits against UA. The first of those lawsuits was thrown out of court when it was revealed that driver of the Seattle was intoxicated. In the second case, the cause of accident was determined to be the customer’s improper maintenance of the automobile, and UA was cleared of all blame. The final case is still pending, but we are confident that UA will be shown to be faultless.

We continue to believe that our company has acted responsibly in light of the current information. As other facts become known, we will provide further information to you about this situation.

In the meantime, we are grateful to you, our employees, for your continued loyalty during these difficult times. We in management will do our best to deserve your confidence as UA moves forward.

Memorandum Regarding Negative Reports on the Seattle Sport Coupe