Memorandum Regarding New Marketing Campaign



Memorandum Regarding New Marketing Campaign :




This Memorandum should be typed in the official letter-head of the company.


TO :


FROM :


DATE :


SUBJECT : New Marketing Campaign


Charter Equipment Services is about to make an offer that’s hard to resist. It’s called Star Treatment. When you read about it in The Hometown Journal, I think you’ll agree that this program will start to win customers in big numbers.


Because this offer will generate a lot of interest, you’ll be in a perfect position to help those customers decide to get serious about buying. We’re going to introduce a special lead referral program to help you get those leads over to your local salespeople so they can turn them into sales.


You will play a crucial role in this program. You’ll have the pleasant role of presenting the program to your division sales staff. That should be fun, but we don’t want you to stop there. You can also expect to present it to all your customers.


Details will come soon from your local supervisor. The program will let you earn more incentive points while you help Charter win. All employees will be able to participate in this program that widespread participation will make this win a real team effort.


I hope you will decide to be in the center of the action in what should be our best year ever.




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Memorandum Regarding New Marketing Campaign
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