New Business Script



New Business Script :



SALES REP : Hello, this is Juhi with the New Tribune. May I speak to the person who handles your advertising please?

RESPONSE :




SALES REP : Hello. My name is Juhi and I'm with the New Tribune. Who is this please?

RESPONSE :




SALES REP : Jaya, I'm working with all the people in landscaping this week. I'd like to take a few minutes of your time to discuss with you a special offer we've developed for first time advertisers. Okay?

RESPONSE :




SALES REP : In essence, what we've developed is a program that can save you up to 50 percent in your advertising. But before I explain the details of this Jaya, let me first ask you a couple of quick questions. Tell me, how you get your customers now? Wait for answer. I see. You now, Jaya, our customer tell us that the reason they advertise with us is because the Tribune really works! And it gives them greater response than any other media. Does most of your business come from customers living in the city that you are in or do you get some of your business from surrounding cities like Hyderabad?

RESPONSE :




SALES REP : Jaya, would it help your business if you could reach 98 percent of the homes in the communities that you service?

RESPONSE :




SALES REP : Well, based on the information you've given me, I'd like to explain to you how powerful the Tribune can be in developing and expanding your business. The way our special offer works is that we will run your ad in our metro and suburbanarea editions and for no additional charge we'll double the number of areas your ad is running in. You could cover the entire metro, suburban and surrounding areas, for example, at no charge. You've got to admit, Jaya, this is a pretty powerful offer.Why do most of your customers buy from you now?

RESPONSE :




SALES REP : Jaya, what we want to do is incorporating that into your ad and make it as effective as possible.

Jaya, now let me read the ad back to you. How does that sound to you? Good!

Now, Jaya, with our special offer this ad will be reaching 98 percent of the homes in the areas we discussed. Based on our five-week program rate, the weekly cost for your ad will be only Rs.2000. Would like to set up the ad for 6 weeks and take advantage of this additional discount?

RESPONSE :




SALES REP : Tell me, Jaya, will that be on your American Express, Mastercard or Visa?

What I'd like to do now Jaya, is confirm your address. It is 555 Marine Drive, your telephone number is 2555-5555. Is there an alternate number we can put down here?

And the specific spelling of your business name is Jaya's Landscaping Service. The editions in which your ad will be running are the metro, suburban, and outlying areas. Your Visa number is 5555 5555 5555 5555 and the expiration date is 55/55.

Again, Jaya, this is Juhi at the New Tribune, my phone number is 2655-5555. I'll be calling you within the next 30 days to talk about any changes you might like to make in your ad once the program period is up.

You can take advantage of this introductory offer through the end of next month.

Well, Jaya, thank you very much your order. I'm sure you'll be pleased with the response you'll receive. I'll be talking to you soon.

Good-bye!




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Letters for Appointment of Dealers
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Letters for Buying and Selling
Letters for Credit & Collection
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Letters Noting Discrepancy
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