Reverse Endorse :

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I mentioned this briefly a little earlier when giving the Bridal Shop example. Another way to increase your profits with very little work is to reverse endorse. You turn the tables and become the endorser for someone else’s service or products.


This is a great way to harness the incredible goodwill you’ve got built up in your customer list. Remember your clients trust you and your opinion so when you say use “so and so” for this service most of them will. Explain this to your “endorsee” and you should have no problem getting the bulk of the profits from that transaction. Okay, let’s go back to my Bridal Shop example:


I could send out a simple letter to my customers letting them know what a wonderful service Bob the photographer offers and how other people rave about his great service. Then I make a preferential deal to my customers for their wedding photo album. Now everyone is happy. I’ve helped my customers with the next step in their lives, Bob got another customer, and I made a couple shekels on the referral.


Plus, if I make Bob pay for the stamps and printing (which he should or at least split with me) I’m making money out of thin air. This is additional profit you never would have seen and it’s really so simple to do.


Don’t Think These Ideas Won’t Work Until You Try Them


I suggest mulling over and thinking about this special section. Reread it several times to grasp how simple, but powerful this technique really is. Please give it a try!


Important Note : All of the sample joint venture letters are in the appropriate folders. You get sample letter templates for approaching the endorser and sample endorsement letters. Be sure to study this section before using the letters for maximum results.

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The Secret to Selecting A Good List
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The Problem-Agitation-Solution Formula
The PS
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Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
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Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse






Life Insurance Policy as Collateral Assignment
Billing Error Inquiry by Cardholder
Irrevocable Trust Declaration
Stolen Credit Card Report by Cardholder
Savings Accounts Assignment
Stock Broker Contract
Affidavit



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