Salutations and Letter Closings :

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It may seem like a minor detail, but your decision for the salutation and closing can increase results.


As a general rule, the more personalized you can make a letter the better.


However, if you can’t afford to spend the additional money for personalization you should try to make your letter appear personal.


Remember, a letter is personal correspondence between you, the writer and me - the recipient.


Instead of settling on DEAR FRIEND if you can use DEAR FELLOW COACH or one of the other salutations you can immediately gain rapport with the reader.

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