Segmenting Database - Business Letters
To get the most out of your database you should be able to sort it into segments.
Here’s what I mean. Maybe you’re an Accountant.
You should have code for clients who do tax returns with you, another for those who do planning, one for business clients, one code for regular clients, etc.
So in the customer code field, you’ve set-up the following:
T = Tax Client
P = Planning Client
B = Business Client
I = Individual Client
Now maybe you want to make a special offer to all your tax clients and introduce them to your planning services.
It’s as simple as letting your computer find everyone who has ‘T’ in their code but no ‘P’.
Then you’ll send off a simple letter (like the template of introducing a new product / service) just to those clients who haven’t used you for planning.
This is the best way to use your own database.
You’ll find lots and lots of ways to keep using your database. Here are a few more:
The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
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