Setting up The Deal

Setting up The Deal :

When setting up these endorsements it is best to speak in person. You can follow up with a phone after your joint venture introduction letter (see the example) has gone out or wait for their call.

What if they still don’t want to do it just for the goodwill? Depending on how valuable you think their customer list will be, you have several more options to try.

1. Offer to contribute to their favorite charity, maybe $100 or $200.

2. Pay them cash for using their list.

The going rate for list rental is usually about $25 to $100 per thousand depending on how valuable the names are

3. Offer to reciprocate

You can offer to do a mailing to your customer list that endorses them.

Or put their flyer in as an insert in your newsletter

4. Barter your services

You have an excellent opportunity to exchange your services for whatever you want. It makes your endorser more credible because they (or their spouse) has used your services and now can talk about it first hand in the endorsement letter (see the sample).

Option 2: You are offering a discount or special deal on your product or service to customers of your endorser.

In this instance, you’ll want to offer the endorser a piece of the action. Then, aside from the previous points you’ll want to cover – you also need to cover: Accounting!

If you’re offering the endorser a profit share then it’s critical to assure them of a fool-proof way to track the business originating from them. The way I’ve done it with my own Joint Venture deals is to have the endorser have all orders come in to them. Then once the orders are in – they’ll send it to me for fulfillment.

That way everyone has a record of the order and an accurate count.

The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse

Setting up The Deal