Summary and Climax of Business Letter

Summary and Climax of Business Letter :

This is an actual letter used as the fourth and last in a follow-up series. It is poor because not only is it entirely lacking in argument as to quality or price, but throughout it takes entirely the wrong attitude - that of a continual apology for taking the prospect’s time, for annoying him, for following him up at all. This invariably places the writer in a bad position, for instead of making the reader want to buy, it makes him feel that his order is asked merely as a personal favor. This letter should be typed in the official letter-head of the company.

The Company's Name

Door Number and Street's Name,
Area Name,
Postal Code : XXXXXX
Phone Number : 0000 - 123456789

TO :

The Receiver's Name,
Door Number and Street's Name,
Area Name,
Postal Code : XXXXXXX

Date :

Reference :

Dear Sir,

We have not had the pleasure of having received a reply to the letter we addressed to you about two weeks ago and we pause to ask if you received that letter as well as the catalog which we mailed you at the same time. If so, we trust that our prices and superior quality of Princeton Piano Player have so interested you as to insure you order when you are ready to purchase. If, however, the catalogue and letter did not reach you, kindly advise us and we will mail duplicates.

We are real anxious to secure your order, yet do not want to annoy you continually with a lot of stereotyped letters such as are generally sent out by factories selling their products by mail - in other words we do not abruptly conclude that simply because you were kind enough to write us relative to our goods that you are under obligations to buy of us. We trust, however, that after you have gone over the matter very carefully you will decide that our Princeton Player is the best for the money, and that when you are ready to purchase, you will favor us with your order, as we know you will never have any cause to regret it.

In the meantime, if you have no objections, we will mail you now and then illustrations and descriptions of each of our new styles as we place them on the market, feeling hat you will be interested in the latest up-to-date styles, even though you may not be in an immediate need of them yourself.

Again thanking you for the inquiry, we are

Very truly yours,

(The Sender's Signature)

The Sender's Name

Enc. :

Summary and Climax of Business Letter