Summary and Climax of Business Letter



Summary and Climax of Business Letter :




Now note the rewritten follow-up letter on the same proposition. Without a suggestion of apology, it goes straight to the point with argument and proof, and then offers a still stronger inducement - a free trial of the player. Far from being apologetic, it is straightforward strong, convincing. This letter should be typed in the official letter-head of the company.

The Company's Name

Door Number and Street's Name,
Area Name,
City.
Postal Code : XXXXXX
Phone Number : 0000 - 123456789


TO :

The Receiver's Name,
Door Number and Street's Name,
Area Name,
City.
Postal Code : XXXXXXX


Date :


Reference :


Dear Mr. Carter,


The only thing that has kept you from ordering a Princeton Piano Player long before this is that


You are still a little in doubt as to its value


You still hesitate to believe that it offers positively the biggest value that your money can purchase.


There are a number of ways in which we might once and for all time remove your prejudice, your doubts, your misgivings.


We might point to the 8,143 satisfied purchasers.


We might show you the steady stream of orders that number more than half a thousand each month.


We might pull open drawer after drawer filled tobursting with unsolicited testimonials.


But we have a plan better by far than any of these.


You are to try the Princeton Player in your own home for thirty days - one full month - AT OUR RISK.


Simply deposit the first small payment. The player will be delivered to your home, ready for your use. Then put it to a test as thorough - as severe - as you wish. If the player does not more than please and satisfy you in every particular, simply say so and we will remove it at our expense and refund every penny of your deposit.


If you are as thoroughly pleased as the 8,143 others who have purchase, you have simply to continue making your small monthly payments.


Could we possibly make a fairer, more liberal offer?


Could any offer more clearly prove our absolute faith in the Princeton Player?


Accept this offer today. Simply sign the enclosed deposit blank, enclose $10 and mail now and the player will come to you at once.


Very truly yours,


(The Sender's Signature)


The Sender's Name


Enc. :







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Summary and Climax of Business Letter
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