The Absolute Hottest List of All :

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There’s one more list that almost everyone forgets. It’s literally a gold-mine lying at your feet. And that’s your own list!


If you have not put all your customer’s names and addresses into a database you’re overlooking an incredible source of added business.


This list will be the most powerful list and responsive list you can use for any offers because these people already trust you and like doing business with you.


This is critically important. Especially if you’re in a business that typically doesn’t keep their customer names and addresses because you’re missing an incredible amount of money.


Maybe you’re a retailer or a restaurant owner — make it a habit for your staff to collect customer names! It is absolutely critical! I cannot stress this enough.


When’s the last time you got a personal letter from your favorite restaurant inviting you back? I would have to bet never!


Using your house list is like having an unfair advantage over every one of your competitors.


Think about this fact.


According to a Fortune Magazine survey it is 5 x as costly to acquire a new customer as it is to sell something to an existing customer. Even though it may be more exciting to focus on new business, it’s important to squeeze every bit of profit out of your own customer list.


There’s a whole chapter devoted to your working your customer list so we’ll cover it all in much more detail later on.

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The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse



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