The Formula for Writing A Winning Letter : (Say Hello To AIDA)

---

If you are familiar with the sales process, you may have run into the AIDA formula.


A stands for ATTENTION.


I Stands for INTEREST.


D Stands for DESIRE.


A Stands for ACTION.


This is a structure to a top-producing letter (or ad).


1. The Attention portion of the formula is your headline. If your headline does not capture attention you are done before you even begin.


2. The Interest of the reader must be furthered once you have their attention. The best way to do this is with compelling benefits that answer - What’s in it for me?


3. Moving on to Desire. You need to create a strong desire for your prospects to call you. One way to do this is by introducing a free bonus or some other appealing fact.


Also, this is the section where you will want to include testimonials.


4. Finally, you want to move that prospect to Action.


Your entire letter is wasted unless your reader takes action.


So you need to ignite that action (call your office, come-in, order, etc.).


Many times you can increase action by inserting a deadline or a discount for quick action.

---

The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse



From
The Formula for Writing A Winning Letter
to HOME PAGE