The Method to Madness :

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Giving prospective customers a free service/product does a few things for your business:


1. You get people to give you a ‘try’. It’s important that you make it easy for people to sample your product and services. One of the wisest investments you can make is actually giving away a sampling of your services or product (as long as it delivers everything it promises).


2. If you have a lot of backend sales potential and high repeat business, then getting as many people as possible to start using your product or service is vitally important. Take a look at America Online. AOL will give away 100, 200 or even 500 free hours of Internet service. That’s how they’ve grown to be the largest Internet Service Provider. Once people become AOL users it’s just easier to keep using AOL so they lock-in $19.95/month forever!


3. Using packaging and up-sells you can see an immediate profit from customers coming in to redeem their free services.


4. You also add more qualified names to your mailing list. These are all people who are interested in your services. Then you can continually work these prospects through your direct mail efforts.

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The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse



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