The Post Script in A Business Letter



The Post Script in A Business Letter :




Believe it or not, your P.S. is usually the second most read part of your letter after the headline or opening. In fact, Ted Nicholas, along with other direct marketers, have proven that a powerful P.S. can double or triple your response.


So don’t let the P.S. just be an after thought in your sales letter.


Use your P.S. to highlight a benefit from your sales letter, remind prospects about their purchase being tax deductible, reinforce your guarantee, introduce a special surprise bonus, or motivate the prospect to take action by mentioning a date, limited time offer, etc.


Not only are P.S.s well read, but P.P.S’s and P.P.P.S.s are also very well read.


So be sure to use at least one P.S. and see your results soar!








Creating Sales Letter
Salutations and Letter Closings
20 Salutations That Work
13 Profitable Ways to Close Your Letter
Letter Openings
133 Magical Openings That Make Readers Beg For More
333 Greatest Selling Words and Phrases
Copy Transitions and Connectors
226 Bucket Brigade Copy Transitions and Connectors
Bullets
55 Powerful Bullets That Work
Guarantees
22 Powerful Ways to State Your Guarantee
The Close of A Business Letter
31 Closings That Make Prospects Whip Out Their Wallets
The Post Script in A Business Letter
32 Compelling Post Scripts That Make Prospects Buy
Typical Good Letter
Actual Sales Letter - 1
Actual Sales Letter - 2
Sales Letter Templates
How to Write Million Dollar Ads?
How to Write Million Dollar Sales Letters?
How to Write Million Dollar Web Marketing Pieces?
Letter for 12 Month No-Risk Trial
How to Master The Art and Science of Writing Ads That Work?
How to Master The Art and Science of Writing Sales Letters That Work?
No-Risk 100 Percent Money-Back Free Trial Form



From
The Post Script in A Business Letter
to HOME PAGE