The Power of Direct Mail

The Power of Direct Mail :

What’s the first thing you think of when you hear DIRECT MAIL?

I’d bet you say JUNK MAIL, right?


Direct mail is only junk mail if people are not interested in what you send them. If you carefully target who your top potential clients are and provide them with valuable information - you are not sending junk mail.

Here’s an example :

Let’s say you’re really into raising Pot Belly Pigs and in your mailbox comes a letter telling you how to make your little piggie do all kinds of neat tricks.

Would that be junk mail to you?

No way! You’d want to rip that thing open right away to find out what it’s all about.

And this kind of precise targeting is what makes direct mail so powerful. What’s more, that precision is coupled with detailed accountability and tracking. It’s easy for companies to spend tens of hundreds of dollars on advertising and not really know what their results were. However, with direct mail you know exactly to the penny what your return on investment is.

These reasons make direct mail the most controllable and predictable tool in your marketing arsenal.

Just imagine if you could hire an employee who will relentlessly go out to deliver your message perfectly every time, never call in sick, never complain, and never quit on you - all for about a cup of coffee.

That’s how to think of a sales letter. Sales letters are perfect for creating qualified leads, attracting new customers, reactivating lost customers, spurring referrals and much more.

Plus, once you have a proven and tested direct mail letter you can continue mailing it to more and more people with the same successful results.

Using direct mail you can start off small, mailing as few as 500 or 1000 letters at first, and then expand your mailings as you see the profits come back.

Related Links :

The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse

The Power of Direct Mail