Using endorsements is one of my absolute favorite marketing strategies. You’re playing off the assets of another company that has already spent enormous amounts of time and money gaining their client’s trust and goodwill.
This technique will blow your mind with simplicity and the powerful results it produces for you. By using a simple letter from another business (all provided for you) you can harness incredible profits.
And the best part about this whole concept is that not one business owner in a 100 will ever know how to use start making the enormous power of endorsements work.
Let me start by telling you a personal example:
One of the businesses I own provides specialized marketing information for cosmetic surgeons. When I first got started I looked around for other companies and individuals that had a great deal of influence and “pull.”
One endorser I found is a doctor in California who produces his own set of “How to” videos on cosmetic procedures. This is a perfect complementary match for my marketing system. So after establishing a relationship with this doctor and his staff, I managed to get the special report selling my program to be placed in his outgoing packages with the videos. This ends up bringing in clients to me who probably would never find me, and also it gives me the implied stamp of approval of this doctor.
For almost zero risk I’ve been able to generate thousands and thousands of dollars in additional profits.
Here are a few possibilities to get you thinking :
A carpet cleaner could joint venture with a carpet retailer
A car detailer could joint venture with a car dealership