The Secret to Selecting A Good List



The Secret to Selecting A Good List :




With direct mail, you’re given the opportunity to use laser-beam, pinpoint accuracy to specifically target your message. And thanks to the growing direct marketing industry, privacy is dead in America.


If you told me your ideal customer is a woman age 45-55, who drives a late model luxury car, who reads Architectural Digest, who has 2 pets and just got divorced – I can get you that list. It might not be that big of a list, but it is available. Now you probably don’t need to be as specific as this but you can.


By carefully selecting your list you can eliminate virtually all advertising waste.


This is practically impossible using mass media like Radio, TV, newspaper or magazine advertising.


Maybe you own a Pet Food Store, the problem is everybody, including non-pet owners will read the newspaper and watch TV. So that means you’re paying for a lot of wasted advertising.


But not with direct mail!


Because now you have the ability to only select a list of pet owners in your area - and you won’t waste a single dime on people who don’t have pets in the house.


If you want a laugh, try getting your newspaper to agree to only deliver the newspaper to pet owners.


See what they say.








The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse



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