The YOU Element in Business Letters

The YOU Element in Business Letters :

So the entire letter shows an understanding of YOUR shoe troubles and YOUR needs, and offers the shoe it exploits as an article that will bring YOU satisfaction. This letter should be typed in the official letter-head of the company.

The Company's Name

Door Number and Street's Name,
Area Name,
Postal Code : XXXXXX
Phone Number : 0000 - 123456789

TO :

The Receiver's Name,
Door Number and Street's Name,
Area Name,
Postal Code : XXXXXXX

Date :

Reference :

Dear Mr. Sheldon,

What is more uncomfortable and aggravating than an ill-fitting shoe?

Make up your mind that for once in your life you will have a shoe that satisfies you to the smallest detail—a shoe that does not slip at the heel nor pinch at the toe, a show that will not wrinkle or run over at the side.

Make up your mind that this time you will have a shoe that follows perfectly the lines of your foot, that from the very day you first put it on, feels cool and comfortable, and that will retain its trim and stylish appearance under the test of wear.

Dickson shoes combine the three features that you have been looking for so long—style, comfort and wearing quality. They observe so closely the little points that give ease and comfort, that no matter how particular you may be, there is a shoe somewhere in our stock that is literally built for your foot. And you will be surprised to find how long it will last. For Dickson shoes, whether of patent, gun metal or tan, are made of the very best stock that leather science can produce.

The catalogue you requested is going to you today under separate cover. I want particularly to call your attention to the new “East Last” style. This may be just what you were looking for. But it is only one of the 54 attractive styles you will find illustrated.

Select the style and finish that you like best, then simply fill in on the order blank the number, size and width you want, and mail to us today. If there are any little peculiarities about your foot, tell us about them. With this information to guide us we will send you, all charges prepaid the very day that your order is received, a pair of shoes that will fit you perfectly.

Do not miss this opportunity to obtain real, genuineshoe comfort. Send your order at once—today.

Yours very truly,

(The Sender's Signature)

The Sender's Name

Enc. :

The YOU Element in Business Letters