Tips for Better Writing



Tips for Better Writing :







Never mind what you learned in English 101. By frustrating your English teachers you’ll make your CPA very happy.


1. Write just like you talk.


Use plain, easy to understand English. Nobody cares if you can use xenophobia and ostentatious in a sentence. Write almost like you’re talking to a buddy over a beer. So that means use contractions. Be friendly and personable in your writing.


2. Put passion into your letter.


Since you won’t have the luxury of seeing your prospect eye-to-eye to gauge their reactions you need to put extra passion into your message. Even if you think you are overdoing it when you write, your letter will end understated when it gets read. Get enthusiastic!


3. Write to one person.


Try to think of the ideal prospect as you are writing and make the message just for them. Even if your letter will go out to thousands of people -- every person will read it one at a time. Use YOU and YOUR liberally. Focus on them not yourself.


4. Never end a page at the end of a sentence.


Give readers incentive to turn the page and keep reading. Sometimes you may need to fiddle with margins to get this effect.


5. Keep your sentences and paragraphs short.


Keep your sentences and paragraphs short and simple. Period. Sentences can even be one word like that last one. And paragraphs should be no more than 5 or 6 lines. You want your writing to look easy to read with a lot of white space. Make it inviting. Long blocks of words are scary. Paragraph breaks do not need to be determined by content.


6. Indent your paragraphs.


This makes it easier to read and draws the eye into the paragraph.


7. Use plenty of compelling subheads.


Subheads should be like mini-headlines. Use them to break up large bodies of text and to bring people back into the body of the letter. Also subheads should give a complete selling message by themselves. That way people who scan the letter can even be sold.


8. Use graphics.


To make long letters look easier to read and draw attention to your message, these type of graphics work best.


A) Bullets

B) Numbering: 1, 2, 3, etc.

C) Underlining

D) ALL CAPS

E) Bolding

F) Italicizing

G) ________ ___ ________________________________________

I) Boxes

J) Yellow highlighter.

Your printer can use yellow ink to make it look like someone highlighted a portion of the letter.


9. Eliminate excess wording.


Simplify. Convey your message in a clear and concise manner — but remember that doesn’t mean keep it short.


10. Use action verbs whenever possible.


If you see too many as, is, was or were replace them. Sentences using action verbs are more powerful.


Here’s the rule I try to follow: The purpose of your first sentence is to make people want to read the second sentence. And the purpose of the second sentence is to make people read the third sentence, etc.


Keep that simple fact in mind whenever writing your letter.


A simple test for writing good copy is to read it out loud. Because the person reading your letter (or ad) will be reading to themselves in their mind. By reading your work out loud you’ll discover all the trouble spots and places where somebody could stumble. Another simple test is to have someone else read it to you. Preferably someone who knows nothing about what your are selling (if you have a 12 year old boy or girl this is a perfect job for them).


When writing your message you want it clear enough so any 6th grader could understand it. Now you probably think your prospects are a lot smarter than 6th graders but nobody has time anymore to sit down and figure out what you’re trying to say — so keep your writing simple and straightforward.


Now, on to the body of the letter…








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