Touch of Solicitation in Business Letter

Touch of Solicitation in Business Letter :

Here is a letter that is full of generalities and so lacking in personality that it entirely misses the individual appeal. The proposition offered is not mentioned until the third paragraph and then in an incidental way.

Note how the same book proposition is handled in the rewritten letter opposite - a letter as personal as a call over the phone. In this second sheet, proverbs and axioms are displaced by reasons why the chance to buy is worth real cash to the particular reader every hour of his factory day.

This letter should be typed in the official letter-head of the company.

The Company's Name

Door Number and Street's Name,
Area Name,
Postal Code : XXXXXX
Phone Number : 0000 - 123456789

TO :

The Receiver's Name,
Door Number and Street's Name,
Area Name,
Postal Code : XXXXXXX

Date :

Reference :

My Dear Sir,

Opportunity comes to a man’s door only once. He must be prepared when it knocks at his door, and answer “ready,” otherwise he is argely a failure; a drudge, trudging along daily on a pittance, awaiting the end, with no one but himself to blame. He did not grasp his opportunity.

Get out of the rut and into a field of greater knowledge and thus be prepared to command, yea even insure a larger income. Business men are coming to recognize the value of a better knowledge of existing conditions, oforganization and systematization. The factory expert may safely without fear of contradiction be said to be the Business Advisor of today. He assists in the organizing of a business, and much if not the greater part of the success of the manufacturer must be attributed to the wisdom and grasp of the business foresight of the accountant.

But it is no longer necessary or you to depend upon an outsider for help in organizing and conducting your business. Here is your opportunity to become an expertyourself at a nominal cost. Fill out your order and get our book just published on “Factory Organization.” This book has been completely rewritten giving you the latest and most up-to-date work extant.

Our prospectus fully explains the scope of the work and qualifications of the writer. Any further information desired will be cheerfully given on request. This is your only opportunity to take advantage of a special offering.

Will you grasp it? Act at once! Awaiting the courtesy of a reply, we are

Very truly yours,

(The Sender's Signature)

The Sender's Name

Enc. :

Touch of Solicitation in Business Letter